ASHCOR
Year
2017 - 2021
ASHCOR Technologies provides advanced flaring and combustion solutions for industrial clients. The company needed a refreshed digital presence and branded materials that could communicate complex systems clearly while supporting a more focused sales strategy.
My role centered on creating a cohesive set of web, print, and trade show assets that helped ASHCOR present its offerings with more clarity, credibility, and consistency across customer touchpoints.
Scope of Work
Deliverables
Website, Trade Show Materials, Social Graphics, One-Sheeters
Tools Used
The Starting Point
ASHCOR's flaring and combustion systems are highly technical, and existing materials weren't working hard enough across sales conversations, trade show environments, and digital discovery. The challenge was simplifying complex information without losing technical credibility.
Building the Toolkit
I designed and launched a new B2B website showcasing ASHCOR's offerings, capabilities, and customer success stories, then extended that clarity into technical one-pagers for sales conversations, trade show graphics and booth materials, and social graphics announcing event attendance and key products.
Key Contributions
Designed and launched a new B2B website
Created technical one-pagers for customer-facing sales conversations
Developed trade show graphics and booth materials
Created social graphics announcing trade show attendance and highlighting key products
Adapted tone and voice across channels — technical precision for sales materials, bolder personality for social and trade show content
Helped translate complex flaring and combustion systems into clear visual communication
A Stronger Presence, On and Offline
The refreshed website and branded materials gave ASHCOR's sales team more versatile tools to engage prospects online and in person — creating a cohesive brand presence across web, print, and trade show environments that communicates technical expertise with greater clarity and confidence.