Cengage
Year
2021 - 2026
As a member of Cengage's Corporate Communications team, I took ownership of transforming the company's newly developed logo and color palette — created in partnership with an external agency — into a comprehensive brand guide and scalable design system the organization could rely on.
Over the next several years, I designed, expanded, and maintained the core toolkit that kept the brand consistent and easy to use at scale, including presentation templates, an icon library, newsletter templates and components, and a centralized branding hub. The system supported more than 5,000 employees across departments including HR, Legal, Technology, and Corporate Communications, with particularly heavy adoption for internal and investor-facing communications. By providing flexible, self-service resources, the system enabled teams to create polished, on-brand materials while reducing routine design requests and ensuring consistency across the organization.
Scope of Work
Deliverables
Brand Guide, Presentation Templates, Icon Library, Newsletter Templates & Components, Branding Hub
Tools Used
The Foundation
The starting point: a newly developed logo and color palette, created in partnership with an external agency.
Building on the Foundation
I built a comprehensive brand guide from the ground up, then translated it into practical, ready-to-use tools — presentation templates, an icon library, and newsletter components — so teams could apply the brand correctly without needing design support for every request.
The Branding Hub
A centralized resource hub gave Cengage's 5,000+ employees company-wide self-service access to templates, guidelines, and brand assets — with particularly strong adoption across departments including HR, Legal, Technology, and Corporate Communications.