Client
ClearSign Technologies
Year
2018 - 2019
ClearSign Technologies is an energy and environmental technology company focused on improving industrial combustion and emissions performance. Their previous website was technically informative, but it lacked the clarity, structure, and visual polish needed to engage a broader audience and communicate the company’s leadership more effectively.
The goal was to redesign and rebuild the website into a more modern, accessible digital experience. The refreshed site needed to organize complex technical information, elevate ClearSign’s product and research story, and make the company feel more approachable to customers, partners, and stakeholders.
Scope of Work
Deliverables
WordPress Website, Responsive Layouts, Product Imagery, Web Copy Refinement
Tools Used
The Challenge
ClearSign’s technology sits in a complex and highly technical space, which made clear communication essential. The existing website contained valuable information, but the experience felt dense and difficult to navigate for users who were not already familiar with the company’s solutions.
The challenge was to preserve the credibility and technical depth of the content while making the website easier to understand, more visually engaging, and more useful for a range of audiences.
Execution
I led the redesign and rebuild of the website in WordPress, creating a more responsive, organized, and visually engaging experience. The new design introduced clearer page structures, stronger visual hierarchy, product imagery, and simplified messaging to help users quickly understand ClearSign’s technology and value.
I worked closely with ClearSign stakeholders to align content, messaging, and user experience decisions throughout the process. The final site balanced technical credibility with a more accessible presentation, helping the company communicate its innovation with greater clarity and confidence.
Key Contributions
Led the redesign and rebuild of the WordPress-powered website.
Improved content structure and simplified technical language for broader audience accessibility.
Introduced product imagery and responsive layouts to improve usability and engagement.
Collaborated with stakeholders to align messaging, navigation, and overall user experience.
Created a more modern digital presence that better reflected ClearSign’s role in energy innovation.
Results
The refreshed website elevated ClearSign’s online presence and made its technology, research, and product story easier to understand. By improving the site’s structure, visual presentation, and usability, the project helped ClearSign communicate its value more clearly to technical and non-technical audiences.
The final experience positioned ClearSign as a more accessible and credible leader in energy and environmental innovation, while giving the company a stronger foundation for digital communication.
