Heartland Catfish Company
Year
2021
Heartland Catfish Company is a major player in the U.S. seafood industry, known for its commitment to quality, innovation, and family values. To celebrate the company’s 25th anniversary, the brand needed a milestone story that honored its roots while reinforcing the values that continue to guide its growth.
My work focused on creating a commemorative anniversary identity, video, and campaign extension — including a landing page and social ads — that spotlighted the farm, family legacy, people, and brand story behind Heartland Catfish.
Scope of Work
Deliverables
Anniversary Logo, Brand Video, Campaign Landing Page, Social Ads, Campaign Visuals
Tools Used
The Challenge
The anniversary needed to feel celebratory without becoming overly promotional. Heartland Catfish has a strong story rooted in family, farming, quality, and community, so the creative needed to feel authentic, grounded, and emotionally connected to the brand.
The challenge was to bring that story to life in a way that honored the company’s history while supporting its continued visibility in retail and consumer markets.
Execution
I developed anniversary creative that combined brand storytelling, motion, and campaign design, extended across a dedicated campaign landing page and paid social ads. The video was designed to feel warm, credible, and consumer-facing, with the landing page built to host the video and extend the anniversary story online, while social ads drove awareness and traffic back to the campaign.
Key Contributions
Designed commemorative 25th anniversary logo
Produced brand video spotlighting farm, legacy, and values
Built a campaign landing page to host the anniversary video and extend the brand story online
Adapted campaign creative into social ads to drive awareness and traffic to the landing page
Shaped visual tone for milestone campaign rooted in authenticity
Connected product story to people, place, and brand values
Supported brand visibility through consumer-focused storytelling
Results
The 25th anniversary work helped Heartland Catfish celebrate a meaningful company milestone while strengthening its brand narrative. The commemorative identity and video gave the company a polished storytelling asset that highlighted its legacy, values, and continued growth.
Together, the work elevated the brand beyond product promotion, helping audiences connect with the people and purpose behind Heartland Catfish.