Client
Heartland Catfish Company
Year
2021
Heartland Catfish Company is a major player in the U.S. seafood industry, known for its commitment to quality, innovation, and family values. To celebrate the company’s 25th anniversary, the brand needed a milestone story that honored its roots while reinforcing the values that continue to guide its growth.
My work focused on creating a commemorative anniversary identity and video that spotlighted the farm, family legacy, people, and brand story behind Heartland Catfish.
Scope of Work
Deliverables
Anniversary Logo, Brand Video, Campaign Visuals
Tools Used
The Challenge
The anniversary needed to feel celebratory without becoming overly promotional. Heartland Catfish has a strong story rooted in family, farming, quality, and community, so the creative needed to feel authentic, grounded, and emotionally connected to the brand.
The challenge was to bring that story to life in a way that honored the company’s history while supporting its continued visibility in retail and consumer markets.
Execution
I developed anniversary creative that combined brand storytelling, motion, and campaign design. The commemorative logo gave the milestone a distinct visual marker, while the anniversary video brought the company’s story to life through footage of the farm, family legacy, operations, and values behind the brand.
The video was designed to feel warm, credible, and consumer-facing, helping audiences connect with Heartland Catfish beyond the product itself. The final piece supported the brand’s broader marketing efforts by reinforcing the people, care, and story behind its growth.
Key Contributions
Designed a commemorative 25th anniversary logo.
Produced a brand video spotlighting the farm, family legacy, and company values.
Shaped the visual tone for a milestone campaign rooted in authenticity and heritage.
Helped connect Heartland Catfish’s product story to its people, place, and brand values.
Supported broader brand visibility through consumer-focused storytelling.
Results
The 25th anniversary work helped Heartland Catfish celebrate a meaningful company milestone while strengthening its brand narrative. The commemorative identity and video gave the company a polished storytelling asset that highlighted its legacy, values, and continued growth.
Together, the work elevated the brand beyond product promotion, helping audiences connect with the people and purpose behind Heartland Catfish.
