Sonic Tools
Year
2019
Sonic Tools is a premium provider of professional-grade toolboxes, hand tools, and storage solutions for technicians, educators, and industry professionals. During the holiday season, the brand needed a series of engaging email campaigns and digital ads to promote featured product lines and drive seasonal interest.
My role focused on designing campaign assets that felt consistent with the Sonic Tools brand while giving each featured product a clear, compelling promotional moment.
Scope of Work
Deliverables
HTML Emails, Digital Ads, Product Campaign Assets
Tools Used
The Challenge
The campaigns needed to be created under tight deadlines while maintaining brand consistency across multiple product-focused messages. Each email had to feel connected to the larger seasonal campaign while still highlighting a specific product, offer, or audience need.
The work also required adapting quickly to GetResponse, a new email marketing platform, while building HTML emails that could support the campaign goals.
Execution
I designed six seasonal email campaigns using HTML in Dreamweaver and adapted the layouts for deployment through GetResponse. Each campaign used strategic product placement, strong visual hierarchy, and clear calls to action to support engagement and conversion.
The accompanying digital ads extended the campaign across channels, helping maintain a cohesive visual presence throughout the holiday promotion period.
Key Contributions
Designed six seasonal HTML email campaigns.
Adapted quickly to GetResponse under tight deadlines.
Created digital ads and campaign graphics to support product promotion.
Maintained brand consistency while tailoring each message to featured products.
Used product placement and visual hierarchy to support engagement and conversion.
Results
The campaigns helped drive traffic and support seasonal sales while reinforcing Sonic Tools’ premium brand identity. The project also expanded my technical experience with email platforms and strengthened my approach to campaign design, audience targeting, and fast-paced marketing execution.
