Client
Silver Ships
Year
2017-2021
Silver Ships is a B2B manufacturer of high-performance vessels for fire/rescue, law enforcement, military, and government agencies. As a long-term retainer client, I partnered closely with their team to elevate their visual brand, strengthen their digital presence, and create marketing materials that reflected the durability, precision, and reliability of their vessels.
The work spanned website design, advertising, campaign creative, promotional content, and support for a sister brand, giving Silver Ships a more cohesive visual presence across day-to-day marketing and milestone communications.
Scope of Work
Deliverables
Website Redesign, Digital Ads, Campaign Assets, Promotional Graphics, Billboard Design
Tools Used
The Challenge
Silver Ships operates in a specialized marine market where credibility, performance, and trust are essential. Their marketing needed to speak to highly specific audiences while still feeling polished, cohesive, and accessible.
The challenge was to create a stronger and more consistent visual presence across multiple touchpoints, from the company website and digital ads to anniversary campaign materials and large-format advertising.
Execution
I led a full overhaul of Silver Ships’ WordPress-powered website, using stronger visual cues, improved structure, and product-forward imagery to better communicate the power and precision of their vessels.
Beyond the website, I created a suite of marketing and advertising assets tailored to niche industry segments, including digital ads, promotional graphics, and campaign materials. I also concepted and designed the company’s 35th-anniversary campaign, using visual storytelling to honor their legacy and reinforce their position in the marine sector.
As part of the broader relationship, I also supported Gulf Coast Suzuki, a sister brand, by designing and launching a large-format billboard ad to increase visibility along the Gulf Coast.
Key Contributions
Led the redesign of Silver Ships’ WordPress-powered website.
Created digital ads, promotional graphics, and marketing assets for specialized B2B audiences.
Designed campaign materials for Silver Ships’ 35th anniversary.
Supported Gulf Coast Suzuki with a large-format billboard ad.
Helped build a more cohesive visual presence across brand, web, campaign, and advertising touchpoints.
Results
The ongoing partnership helped Silver Ships present a more consistent, polished, and strategic brand presence across digital and marketing channels. The website redesign improved the company’s online presence, while campaign and advertising assets supported both day-to-day marketing needs and milestone moments.
Together, the work reinforced Silver Ships’ position in the marine industry and aligned its visual communication more closely with the strength, reliability, and performance of its vessels.
