Client
ASHCOR
Year
2025
ASHCOR Technologies provides advanced flaring and combustion solutions for industrial clients. The company needed a refreshed digital presence and branded materials that could communicate complex systems clearly while supporting a more focused sales strategy.
My role centered on creating a cohesive set of web, print, and trade show assets that helped ASHCOR present its offerings with more clarity, credibility, and consistency across customer touchpoints.
Scope of Work
Deliverables
Tools Used
The Challenge
ASHCOR’s solutions are highly technical, serving audiences that need both detailed product information and a clear understanding of business value. The existing materials needed to work harder for sales conversations, trade show environments, and digital discovery.
The challenge was to simplify complex information without losing technical credibility, while creating a stronger visual presence that could support ASHCOR’s growth and competitive positioning.
Execution
I designed and launched a new B2B website that showcased ASHCOR’s offerings, capabilities, and customer success stories. The site gave the company a more polished digital presence and made it easier for prospects to understand its solutions.
To support sales efforts, I created technical one-pagers that distilled product specs and key benefits into clean, customer-facing handouts. I also led the development of trade show graphics and booth materials that reinforced ASHCOR’s brand credibility in competitive industry environments.
Key Contributions
Designed and launched a new B2B website.
Created technical one-pagers for customer-facing sales conversations.
Developed trade show graphics and booth materials.
Contributed to visual identity updates and cross-channel marketing alignment.
Helped translate complex flaring and combustion systems into clear visual communication.
Results
The refreshed website and branded materials strengthened ASHCOR’s positioning and gave the sales team more versatile tools to engage prospects online and in person.
Together, the work created a more cohesive brand presence across web, print, and trade show environments, helping ASHCOR communicate its technical expertise with greater clarity and confidence.
